Ubisoft

Sustaining global engagement across multiple franchise releases

Ubisoft faced the challenge of standing out in an increasingly competitive gaming landscape while launching multiple franchises globally. The brand needed to spark authentic conversations, maintain cultural relevance, and connect with diverse gaming communities across regions and languages.

Results

The Assassin’s Creed Shadows launch exceeded expectations, generating 10.2M+ views, 80+ UGC assets, and 170 posts from 140+ creators across 25 countries. The activation reinforced Ubisoft’s leadership during one of the industry’s most competitive periods and strengthened its connection with gaming audiences worldwide.

10.2M+

Views

80+

UGC Delivered

140+

Creators Recruted

170+

Posts

Mission

Go beyond expectations by sparking global conversations around major franchise launches, showcasing how Ubisoft continues to shape a new generation of gaming experiences through authentic creator storytelling.

Strategy

Viplink partnered with Ubisoft on a multi-campaign creator strategy supporting several key franchise moments, including Assassin’s Creed Shadows, XDefiant New Map launches, Ubisoft Forward June, and Skull and Bones.

For Assassin’s Creed Shadows, Viplink executed a simultaneous global activation with more than 38 top gaming creators across 25 countries. All creators were selected using predictive relevance modeling to ensure strong alignment with gaming communities and authentic audience fit.

Each creator received early access and produced personalized content tailored to their audience, while maintaining global launch coordination and brand consistency across regions.

Viplink delivered speed, precision, and scale. Their ability to activate the right creators globally allowed us to maximize impact during highly competitive release windows.

— VP Global Campaigns, Ubisoft

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